A Man Who Found Himself in a Pickle Was Saved By One
A t the 1893 Chicago World’s Fair, H.J. Heinz was discouraged by poor visitor attendance and an obscure location for his Heinz Company exhibit. In a moment of desperation, he headed to the nearest print shop and had small white cards made to look like a baggage check printed, then distributed the cards to the crowd. The cards promised a free souvenir to anyone visiting the Heinz Company exhibit. By the thousands, visitors flocked to the Heinz display on the second floor of the Agricultural Building to sample Heinz foods and receive their free souvenir: a green (gutta-percha) pickle one and one quarter inches long, bearing the name “Heinz” and equipped with a hook to serve as a charm on a watch chain.
While the Pickle Pin has donned some slightly different looks over the years, it remains a constant reminder of the Kraft Heinz Company’s heritage and legacy of innovative marketing.